Pop-Ups

December 7, 2020

Lexus Adds a Dash of Culinary to the Traditional Drive-in with Gourmet Chefs

Drive-ins have become a staple of the 2020 experiential marketing playbook, but Lexus kicked the traditional approach up a notch with a three-night gourmet drive-in movie experience at L.A. LIVE’s Event Deck in downtown Los Angeles. The Lexus Culinary Cinema, held Nov. 13-15, brought consumers together for a three-course meal, custom mocktails, a complimentary gift...

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January 27, 2020

Eight Ways Musicians are Leveraging Pop-ups to Connect with Fans

The allure of the pop-up has permeated a new industry: the music biz. Artists from Slipknot to Madonna to Britney Spears are leveraging pop-ups to hype new tours, engage fans and push merchandise in an era when album sales are no longer a musician’s bread and butter. Some feature brand partners, many include interactive experiences...

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December 23, 2019

Pop TV’s ‘Schitt’s Creek’ Has its Moment in the Immersive Pop-up Space

Pop TV’s “Schitt’s Creek” is set in the middle of nowhere, but for three straight days in Los Angeles (Nov. 22-24) and in New York City (Dec. 13-14), the fictional town where an unlucky, formerly wealthy family sets up shop came to life for the series’ biggest fans. Joining the ranks of pop-culture mega-properties building...

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