Pop-Ups
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B-to-C Events‘In My STEM Era’: How e.l.f. Cosmetics and Purdue University Activated an Educational Makerspace
A rash of major brands have revoked their DEI support over the last few months, but e.l.f. Cosmetics is racing toward its diversity goals at full throttle. In May, the company became the first-ever beauty brand to serve as a primary sponsor of an Indy 500 driver—Katherine Legge, the only female driver that competed in […]
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SponsorshipsThe Brief: COLAsseums and StreamHouses
This week’s hot takes on hot topics in experiential marketing cover COLAsseums, Date Week adventures and Barbie’s StreamHouse.
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B-to-C EventsRebranded Network ION Champions Women’s Sports with a Grand Central Pop-up
ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall. To reintroduce ION […]
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B-to-C EventsThe Brief: Glambulances and Hologram Chefs
This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab.
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B-to-C EventsHalloween 2024 Experiential: Rescue Squads, Carnevils and Afterlife Trains
Halloween tends to conjure some of the most creative experiential campaigns of the year. From the spine-tingling events that infiltrate attendees’ psyches, to the playful activations that give them a good chuckle, many brands go out of their way to make their mark on the holiday—and their audiences. This season delivered an Afterlife Train, an […]