Pop-Ups
The Brief: Bubblegum Trolls and Pet ASMR
This week’s hot takes on hot topics in experiential marketing cover Bubblegum Trolls, Man-icures and pet ASMR.
Experiential Marketing Trend of the Week: Charm Bars
At a time when many consumers are suffering from digital fatigue and seeking more meaningful interactions, brands are leveraging tactile, personalized experiences that send attendees home with a physical keepsake that extends the life of the event. We’re talking about charm bars, intimate touchpoints where participants can slow down, get hands-on and customize something they’ll...
How Thayers’ Influencer-Focused Experiential Strategy is Driving Brand Engagement
Skincare enthusiasts, like us, are seeing a lot more of Thayers on their social media feeds, and that’s no coincidence. The brand has recently been boosting its social presence through influencer partnerships and a growing ambassador program for aspiring creators. In addition to product reviews and promos posted on social, Thayers is hosting events to...
Watch: March 2026 Experiential News Commentary
Watch as the editors of Event Marketer recap a few of their top experiential stories from March. And it all starts with an exclusive look inside Barbie Dream Fest, plus—Regency era vibes, Y2K done right and skateboarding. Subscribe to The Brief LinkedIn Newsletter Related Links: Our Firsthand Report on Barbie Dream Fest Bravo’s ‘Ladies...