Pop-Ups
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The Brief RoundupThe Brief: Flavor Interventions and Death Predictions
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions. KNORR USES COMEDY TO SLAM FLAVORLESS DINNERS AT ITS ‘CHICKEN ROAST’ If ever a weeknight dinner option needed a flavor upgrade, it’s chicken. So to tout the deep, slow-roasted taste of […]
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SamplingInside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle
Foodies turn to social media to discover new recipes and see what their favorite content creators are cooking up. Instacart joined the conversation with its social-forward “Cart Classics” campaign, kicking it off with an intimate dinner experience for creators and VIP guests on Aug. 6 at Chain House in L.A. The brand partnered with Taiwanese […]
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Pop-Ups6 Dating App Events to Win Back Gen Z Users
Bumble announced that its signature rule is going away on Aug. 11. Since its founding in 2014, women have made the first move by starting the conversation with a match, but now, anyone in a match can send the first message. Bumble’s shift is a response to changing dating habits, particularly among Gen Zers, who […]
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The Brief RoundupThe Brief: Billboard Houses and Diaper Rescues
This week’s hot takes on hot topics in experiential marketing cover billboard houses, wrench-themed pubs and pop-up diaper rescues.
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Trend of the WeekExperiential Marketing Trend of the Week: Wedding Bells
The bravest brands know how to cross boundaries in the most epic of ways, and this year, they’re reaching for the altar. From limited-time wedding chapels to brand ambassadors and mascots serving as officiants, adventurous and social-first couples are letting brands play a part in their “forever” story. Talk about high stakes and cakes. ESPN […]