Pop-Ups
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The Brief RoundupThe Brief: Goddess Energy and Crappy Cars
This week’s hot takes on hot topics in experiential marketing cover vintage showrooms, goddess energy and one crappy fleet of vehicles.
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The Brief RoundupThe Brief: Food Vaults and Sleep Exchanges
This week’s hot takes on hot topics in experiential marketing cover Sleep Exchanges, “Street Fighter” IRL and Food Vaults.
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Trend of the WeekExperiential Marketing Trend of the Week: Brand Gazettes
The digital age has turned physical newspapers into something of a novelty, and event profs are taking advantage by printing their own publications, and treating them as fresh engagement tools. Whether it’s Grand Central Terminal or the shores of Cannes, the curated periodicals are popping up at a host of events, operating as a form […]
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The Brief RoundupThe Brief: Airport Narrators and Community Baby Showers
This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan.
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Pop-UpsSephora & Kohl’s Bring ‘Rush Ready’ Beauty Pop-Ups to Campus
While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own.