Pop-Ups
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The Brief RoundupThe Brief: Giant Hairballs and MomTok Battles
This week’s hot takes on hot topics in experiential marketing cover Tumblehairs, Munchie Marts and MomTok battles.
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Sampling818 Tequila Bucks Influencer Gifting Culture with a Wedding Twist on 8/18 Day
Consumers are growing weary of the gifting culture between brands and influencers, so 818 Tequila decided to buck the trend while capitalizing on another. Serving up its own branded wedding moment, the brand surprised its biggest fans, rather than influencers, with complimentary bars and gifts for their weddings and bachelorette parties. As part of its […]
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Pop-Ups‘They Didn’t Want to Leave’: Why Gen Alpha Stuck Around Sticki Rolls’ Pop-up
The most digitally native generation to date, Gen Alpha is moving away from screens to real-world activities, but those experiences have to be dynamic, sensory-rich and designed for short attention spans—qualities picked up from always-on social media feeds and streaming. To kids 16 years old and younger, creative visuals and emotionally resonant content matter, as well […]
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The Brief RoundupThe Brief: Flavor Interventions and Death Predictions
This week’s hot takes on hot topics in experiential marketing cover flavor interventions, coffee portraits and death predictions.
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SamplingInside Instacart’s Shoppable Creator Dinner in a Pop-up Grocery Aisle
Foodies turn to social media to discover new recipes and see what their favorite content creators are cooking up. Instacart joined the conversation with its social-forward “Cart Classics” campaign, kicking it off with an intimate dinner experience for creators and VIP guests on Aug. 6 at Chain House in L.A. The brand partnered with Taiwanese […]