Pop-Ups

Brands are turning up the heat on chef partnerships, placing cooks front and center in their activations, and drawing on their culinary expertise and social media star power to lead product launches, live demos and food truck tours. The chefs aren’t just stopping by for appearances and fan meet-and-greets, either; they’re involved behind the scenes, […]

Runners from around the globe have descended on the Big Apple to participate in the TCS New York City Marathon for 50 years. And in the leadup up to this year’s Nov. 1 race, athletes, spectators, community members and sponsors celebrated with events and activations befitting of the milestone.

This week’s hot takes on hot topics in experiential marketing cover Black Truffle Windows, Christmas in October and the MacKenzie-Childs Café.

Halloween is one of the most wonderful times of the year for the experiential industry, with brands often willing to take bigger creative risks, and consumers increasingly embracing the holiday. This season, audiences around the U.S. were haunted by pop-ups, stunts, tours and theatrical performances that delivered memorable moments, and a healthy dose of mayhem.

This week’s hot takes on hot topics in experiential marketing cover after-dark airport races, Cashmere Cabins and NFL events impacted by the protests in Paris.