B-to-C Events
How Brands are Turning to Events to Engage Baby Boomers
Iconic rocker Mick Jagger is one. So are big screen hunks like Viggo Mortensen and Richard Gere. And sex symbols like Jamie Lee Curtis, Christie Brinkley, Kerry Smith and Madonna. Yep the over-50 set doesn’t look like it used to Mavis. Baby boomers (those born between 1946 and 1964) are not only looking younger and living...
Contests are winners with live experiences
FUN. ESCAPISM. PLAY. These are just a few of the consumer engagement strategies driving several event-based contests that have launched this year. And fun they are whether the point is to find the funniest student on campus which is TWIX’s latest quest. Or to give kids a red-carpet experience at LEGOLAND Discovery Center. Or to...
Dedicated consumers shave heads for brands
TALK ABOUT CUTTING THROUGH THE CLUTTER. To drive booth traffic and generate publicity some brands are cutting off consumers’ hair and etching brand messages directly onto their clean-shaven heads.
Brands Squat Outside Film and Music Festivals to Save Money
Independent music and film festivals like South by Southwest and the Sundance Film Festival are unique engagement platforms with a seemingly unstoppable trajectory for growth. They attract an eclectic mix of A-list and emerging artists musicians filmmakers and actors. They provide hip and unconventional backdrops for media coverage. And they lure trendsetting consumers VIPs and industry...