B-to-C Events
Pepsi Rebrand Takes Event Savvy
LAUNCHING BRANDS IS TOUGH. Changing brands especially beloved 100-year-old-brands is even tougher. Witness the recent debacle that unfolded when Tropicana redesigned its orange juice packaging. After weeks of consumer outcry the brand dumped the new look and went back to the original carton that featured the iconic orange with the straw in it.
CitiField and Yankee Stadium: Head to Head
In New York City baseball season is as much a part of life as hot cabs cool cuisine and weekends in Sag Harbor. It is so much a part of the city’s history that many baseball fans in the Big Apple (no matter their allegiances) viewed last season as a real end of an era...
Big Game Gets Hard Core in StL
The only game in Major League Baseball that doesn’t really count is always the second biggest event in the sport. That makes All-Star week one of the best opportunities for MLB sponsors to connect with fans from all over the country. At this year’s All-Star Game held in St. Louis July 10-14 MLB and its...
Interbike Expo
It’s easy to spot a typical attendee of the International Bicycle Expo. In knee-length shorts and a ragged t-shirt he wears Band-Aids as medals of honor and takes a comparative analysis of a new brake system more seriously than his stock options. Last September more than 1 200 brands engaged this die-hard crowd with the...