B-to-C Events
Brand Mascots Bring The Thunder
Iconic brand mascots have long been popular draws for live events. But now, with the advent of social media, vintage mascots have gone modern and gained greater relevance as a strategic event marketing tool. Thanks to Facebook, Mr. Peanut can have his own fan base. And nothing updates an Oscar Mayer Weiner like a shiny...
Using Extravagant ‘Shoe’ Hats to Spark Buzz
On Sept. 8, during Fashion’s Night Out in New York City, the Seychelles and BC shoe brands took to the streets with singing and dancing girls wearing customized shoe-themed hats led by drag queen Candice Cayne. The extravagant hats were a nod to high fashion names like hat designer Phillip Treacy and the recent royal...
Audi Drives Luxury Events in Miami
When it comes to hosting high-end hospitality events, most brands think you have to go big or go home. But with a test program in its South Florida market, Audi is working on a new formula that still goes big—in style and boldness—but stays refined and focused when it comes to generating measureable results.
Target Rolls Out Pop-Up Makeover Stations
Target this fall is promoting the redesign of its beauty department with a mobile pop-up tour where consumers receive touch-ups and make-up tips, free samples and coupons good toward product purchases. The revamped beauty departments received improved lighting, testers and other shopping tools as part of a $1 billion remodeling project across the stores that...