B-to-C Events
Kawasaki Launches New Ninjas in Times Square
Kawasaki is going all ninja in Times Square on Thursday, Sept. 13, for the launch of its two newest Ninja motorcycles at the Ninja Times Square Takeover. The Japanese performance motorcycle brand will introduce New Yorkers to the latest Ninjas from 11 a.m. to 8 p.m. inside the two-block long celebration.
EM’s Tour of the Summer Olympics
Yes, we were there. No, you were not. Yes, we ate fish and chips—and yes, we returned from London with a full field report of the brand activations you wish you saw at the 2012 Summer Olympics. From the Coke Beatbox that blew minds to the Cisco House perched above Olympic Park, our editors give...
Huawei Device USA Goes Experiential
Huawei Device USA, a subsidiary of the Chinese-based information and communications technology provider, launched its first experiential campaign at Taste of Chicago from July 11 to 15, giving U.S. consumers their first “taste” of Huawei smartphones and tablets from carrier partner T-Mobile. The campaign’s theme, “Access Smarter,” highlights the accessibility, quality and affordability of the...
VH1 Re-Launches ‘Pop Up Video’ with Augmented Reality
VH1, the music video channel, re-launched its hit series “Pop Up Video” on August 6, and to promote the rebirth of such an iconic bit of programming and build some buzz, the network deployed an augmented reality experience at Lollapalooza in Chicago Aug. 3 to 5 and at the Summer MixTape Fest in Hershey, PA...