B-to-C Events
The ‘Yelp Of Cannabis’ Brings Tacos To Seattle
Recreational cannabis is legal in Colorado and Washington state, now, and the trend seems to be one of expansion. As the entrepreneurial space takes note, so do event marketers. One brand new to the space is Leafly.com, a peer review site for dispensaries and cannabis varieties. It’s sort of like a cross between Yelp and...
Four Ways To Leverage The Element Of Surprise In Events
For its latest campaign, The Surprise Inside Project, Cracker Jack surveyed 1,000 parents nationwide to find out what makes a memorable family moment. Nearly three-quarters of American families said the best memories involve surprises, with nearly one-quarter of parents springing a surprise experience on their families as often as once a week. Building off these...
People Brings Great Ideas Cook-Off To ‘Today’ Show
People magazine fired up hosts of NBC’s “Today” show with an Independence Day-inspired cook-off on June 25 on Rockefeller Plaza in New York City. The competition baked in all of the magazine’s assets, including in-book, on-air, digital, social and consumer activations to promote Great Ideas, one of its most successful features, and support its advertisers....
A Sneak Preview Of Our 2014 Women In Events Special Report
Are you a woman in events? Do you have opinions about the ups and downs of being a female in the industry? Share your thoughts in our anonymous 2014 Women in Events survey and enter for a chance to win a $250 DryBar gift certificate. Women at last have earned their seat at the table...