B-to-C Events
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Partner ContentThe Power of a Shared Experience: Q&A with Peter McGrath
Creating a culture of creativity and what makes a great brand experience
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B-to-C EventsProprietary Event Strategies: CLIF Bar’s ‘Crazy’ Obstacle Course
CLIF Bar describes the CLIF Bar CykelScramble bicycle relay race as “four people, one bike, a half-mile crazy obstacle course and a festival,” and that pretty much sums it up. The proprietary CLIF Bar event (pronounced “seek-kel scramble”), took place on Sept. 24, for the second year in a row at Marin County Fairgrounds, 20 […]
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B-to-C EventsWhy Spotify’s Weekly Election Events Registered with Millennials
For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight Tuesdays leading up to Election Day hosted live exhibitions of a digital video series in art galleries in cities across […]
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B-to-C EventsLuxury Pop-Up Events Bring Gilt.com to Life
Online shopping site Gilt.com brought to life all things Gilt at the #GiltLife House pop-up, a luxury, four-story townhouse in New York City’s SoHo neighborhood that from Sept. 30 to Oct. 8 hosted a series of events designed to showcase its lifestyle products and experiences. #GiltLife House launched with an event that featured supermodel Alessandra […]