B-to-C Events
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B-to-C EventsWhy Spotify’s Weekly Election Events Registered with Millennials
For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight Tuesdays leading up to Election Day hosted live exhibitions of a digital video series in art galleries in cities across […]
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B-to-C EventsLuxury Pop-Up Events Bring Gilt.com to Life
Online shopping site Gilt.com brought to life all things Gilt at the #GiltLife House pop-up, a luxury, four-story townhouse in New York City’s SoHo neighborhood that from Sept. 30 to Oct. 8 hosted a series of events designed to showcase its lifestyle products and experiences. #GiltLife House launched with an event that featured supermodel Alessandra […]
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Partner ContentRoad Warriors: At Home in Hotels
We've got a company full of events industry vets who spend weeks traveling for work each year. We've gathered their collective wisdom, gained through years of experience, and brought you their best travel tips for making yourself at home in hotels.
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B-to-C EventsExperiential In… Seattle
It’s the home of (really good) coffee, salty dogs and the Space Needle. And Mt. Rainier looms in the distance as a constant reminder that in the Northwest, big mountains, and equally big inspiration, lies at your doorstep.
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Partner Content
The 2016 Election and Experiential Marketing
See how this year’s Presidential Election inspired both out of home and digital marketing experiences from Captain Morgan, and of course, Donald Trump and Hillary Clinton.