B-to-C Events
Aquafina Walks the Runway Walk To Inspire New Designers
PepsiCo bottled water brand Aquafina has launched the Aquafina Pure Challenge in partnership with fashion design reality show competition “Project Runway” to invigorate the fashion conscious audience and reintroduce them to the brand.
Office Depot Treats Millennials to X Games Showcase
Office Depot on Dec. 15 unveiled its new “store of the future” design that will roll out eventually to all locations and is designed to make the store and its products appeal to Millennials. The other purpose of Saturday’s event is to highlight the brand’s new partnership with the 2013 X Games, and to help...
Vans Supports Art Education with Design Contest
Vans in the New Year is launching for a fourth season its Vans Custom Culture contest, a program that simultaneously honors the brand’s heritage as a shoe maker that promotes personal expression among its wearers, while getting thousands of consumers in its target market to create buzz around the product.
MetroPCS Dials Up Black Friday Promo
MetroPCS, the no annual contract wireless provider, on Black Friday went where its customers could be found on the day after Thanksgiving—on the lines outside of malls waiting for stores to open. The effort reached an estimated 5,000 to 6,000 people and helped boost Black Friday sales of the Galaxy S3 handset, a recent addition...