B-to-C Events
Canceled: When ‘The Interview’ Happens to You
“The Interview” is a comedy about a plot to kill North Korea’s leader Kim Jon-un, starring Seth Rogen and James Franco. But it almost wasn’t anything at all. When cyber terrorists threatened attacks against any cinema that showed the movie, the film distributors decided not to take the risk, and Sony Pictures did the same,...
Super Bowl XLIX: Bud Light’s House of Whatever
Bud Light’s Up For Whatever platform has returned for a second year, ushered in with a massive 75,000-sq.-ft. House of Whatever experience constructed at Super Bowl XLIX in Glendale, AZ. What began a year ago with a Super Bowl TV spot extracted from real user-driven content has not only become a phenomenon—it’s become an inspiration...
Oculus Rift, Dos Equis Create a ‘Most Interesting’ Virtual World
The line to get inside the Oculus Rift booth at CES this year at times was more than an hour long as people waited to experience the latest VR headset. If they had only known, they could been one of the 6,000 people who last fall tried out Oculus Rift—and entered the world of Dos...
Dos Equis #XXMasquerade Program Extends the Halloween Season
The Dos Equis #XXMasquerade campaign makes an entire season out of what could be a one-day event—Halloween. The effort, which launched in September with a series of bar events that featured Oculus Rift headsets (see related story), culminated on Nov. 22 in a large-scale proprietary party at Generations Hall in New Orleans. “Halloween continues to...