B-to-C Events
Key Partnerships Boost Bermuda’s Summer Fridays Campaign
The Bermuda Tourism Authority wants New Yorkers to ditch their offices on Friday afternoons this summer and dig their toes into its pink sand beaches. Its campaign, #BermudaSummerFridays, launched in June with a surprise-and-delight event with Uber and leverages additional strategic partnerships, curated experiences and social media to spark conversation about the island destination, which...
Photo Gallery: Inside Jack Links’ Ultimeat Meatathon
How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.) The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship...
10 Pop-up Strategies that Yield Lasting Impressions
From food to fashion to feminine care, brands of every variety are executing pop-up strategies to give consumers a taste of their products and services. Some last for a few days, others for a few hours, but however transient the experience, its impact extends far beyond the life of the activation. Following are 10 pop-up...
Data-Driven Storytelling Fuels Spotify House at Cannes
Spotify drummed up its biggest presence to date at the Cannes Lions International Festival of Creativity this year (June 18-24), providing insights on its global narratives and showcasing its in-depth understanding of user data. In addition to hosting events on the festival’s main stage, the brand activated its Spotify House for a fourth consecutive year,...