B-to-C Events
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Partner ContentAnalytics for the Event Owner
Three basic building blocks for any event’s digital marketing plan
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Partner ContentBoosting Event Numbers with an Effective Retargeting Strategy
How heading online can help draw in the crowds
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B-to-C EventsNine Ways to Make Your Sampling Strategy Sizzle
When it comes to marketing food and beverage products, experiential is quickly becoming the modern CPG brand’s bread and butter. There’s no better way to tout the unique flavor of a product, after all, than by letting consumers try it for themselves. From coffee to flavor ice, brands are building innovative sampling experiences that give […]
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B-to-C EventsDating App Bumble Hooks New Yorkers With ‘The Great Catch’ Food Truck Experience
Dating app Bumble let the cat out of the bag on its new photo verification feature Sept. 7-10 with a tongue-in-cheek pop-up food truck experience that traveled through New York City and Brooklyn. Dubbed “The Great Catch,” the activation brought the app’s new feature to life by playing on the concept of catfishing, which entails […]