B-to-C Events
Here’s How Agencies and Fabricators Are Helping Out Amid the Pandemic
The event industry, with its teams of creatives, tech gurus and warehouses of workshops and materials, has a significant role to play in the battle against COVID-19. From manufacturing containment kiosks to providing hot meals to healthcare workers, the agency and fabricator communities are stepping up in more ways than one. Here’s a look at...
Social Distancing: 10 Ideas for Engaging Consumer Audiences
The conference and meeting space is pivoting to virtual. But for consumer brands struck by cancellations of major events that were to serve as campaign platforms this quarter, the pivot calls for a slightly different formula. To help you reimagine your consumer programs as digital engagements, we’ve compiled a roundup of contactless “event” ideas to...
Three Digital Platforms That Turn Fans into Brand Ambassadors
How a new generation of BA programs is turning everyday fans into brand evangelists We all know that brand ambassadors can have a powerful influence, both in person and online, on how a brand and its products or services are perceived. And as consumers increasingly favor genuine interactions with everyday people, rather than out-of-touch influencers,...
Six Strategies for Transforming Live Event Campaigns into Digital Experiences
AI tech company GumGum had big event plans for 2020. From activations and panels prepared for SXSW, to a fleet of yachts lined up for Cannes, the brand was ready to shatter its year-over-year event goals and rein in new audiences. All of that, of course, had to change in the wake of the coronavirus...