B-to-C Events
Celebrities Host ‘CAULIPOWER & Chill’ Pizza-Making Sessions on Instagram Live
Picture the public stocking up on groceries during the pandemic, and chances are Lysol wipes and toilet paper come to mind. But with restaurants closed and people sheltering in place, frozen food sales have also been skyrocketing, with 86 percent of all consumers having made a frozen food purchase since early March. So to make...
How Legacy West Retail Center is Delivering Instagrammable Moments Amid Social Distancing Orders
COVID-19 has dealt a devastating blow to the retail sector, and North Texas’ Legacy West is among the retail properties that has felt the impact. But when the state began its second phase of reopening in May, the mixed-use retail and residential center found a way to breathe life back into its property while adhering...
Four Clever Digital Strategies for Connecting with Consumer Audiences
In the age of coronavirus, marketers have relied heavily on livestreams and virtual events to connect with their audiences, but there are untapped opportunities for consumer engagement to be found in other corners of the social and digital spheres. The current climate is requiring marketers to rethink how they reach and interact with consumers on...
Q&A: A Microsoft Storyteller on the Power of Empathy
The pivot for event marketers has not only involved shifting from physical to digital where possible, it has required a shifting of messaging and goals to account for lives being changed and economic factors changing how brands conduct business. Over the years, storytelling has become a key component of marketing strategies to help humanize brands...