Festivals & Fan Cons
1.3 Billion Impressions: How BravoCon Returned with a Bang
There’s nothing Bravo fans love more than lapping up the tea spilled by their favorite network stars. So for the post-pandemic return of its three-day superfan event, Bravo brought the whole kettle to New York City. Indeed, this year’s iteration of BravoCon was transformed from a 10,000-person festival when the event launched in 2019 into...
Why Prime Video Hosted an Intimate Influencer Event During New York Comic Con
Prime Video pulled out all the stops to boost awareness of its futuristic original series “The Peripheral” among sci-fi and fantasy fans at New York Comic Con, Oct. 6-9. In addition to an extensive booth exhibit open to all attendees, the brand hosted an intimate activation for content creators that dropped them smack-dab in the...
Everything We Experienced at the Second Annual SEPHORiA Virtual House of Beauty
Even as the live events industry roars back to life, Sephora says its customers continue to show an inclination for virtual experiences. So to meet clients where they are, the brand for a second year took its flagship beauty convention into the digital realm with the SEPHORiA: Virtual House of Beauty. The free event for...
Five Ways P&G Maximizes its Long-running Presence at Essence Festival
Procter & Gamble’s My Black is Beautiful booth at Essence Festival is a much-anticipated attraction at the tentpole, which celebrates Black culture through fashion, food and music. But with a 15-year run and reputation as a fan-favorite at the event comes the challenge of raising the bar and evolving the message in a way that...