Festivals & Fan Cons

Organizers of the Coachella Valley Music and Arts Festival are consistently on the hunt for fresh ways to keep fans on-site and engaged in everything the event has to offer, from the performances to the partner activations to the f&b.

Since 1996, the New Orleans Jazz & Heritage Festival has highlighted the art, music, food and culture of a chosen country in the Cultural Exchange Pavilion.

For BDG Media, and the array of publications under its umbrella, aligning with event tentpoles has become essential to positioning the company as the pinnacle of culture and nightlife.

Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new […]

Las Vegas has long been known as Sin City, but lately, the city has vied for the moniker of “Sports and Entertainment Capital of the World,” particularly leaning into sports with the addition of pro sports franchises. With the dust settled on this year’s Super Bowl, we asked several brand marketers and agency executives to reflect on their recent experiences activating in Las Vegas and share their perspectives for successfully navigating the planning, local approvals and excitement on the ground. We rounded up their top eight tips.