Festivals & Fan Cons
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B-to-C EventsGrand Ex 2024: Taco Bell and a Cast of Partners Score the Campaign of the Year with ‘Live Más LIVE’
It’s a good problem to have: Fans so passionate, so hungry for a first taste of news, let alone a delicious taco, they’ve created actual websites and launched voluminous discussion forums
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B-to-C EventsThe Brief: Summer Shacks and Toilet Rows
This week’s hot takes on hot topics in experiential marketing cover Toilet Rows, Summer Shacks and hot dog drama.
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B-to-C EventsField Report: How Brands at VidCon 2024 Captured the Spirit of Online Communities
While content creators and their fans live in a digital space, VidCon brings them offline and into an IRL location for four days of in-person engagement and connection. The digital content community descended upon Anaheim, CA, June 26-29, for the 13th annual VidCon, a celebration of all things online video. What started as a YouTuber-centric […]
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B-to-C EventsThe Brief: Philanthropic Pizzas and ‘Gaychella’
This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.
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B-to-C EventsA Supersized Photo Tour: Inside 18 Brand Activations from Gov Ball 2024
The joy of experiencing a premier music festival on a warm June weekend might seem straightforward to fans, but the behind-the-scenes grind it takes to pull off such an endeavor is anything but. That much was evident when we arrived at New York’s Flushing Meadows Corona Park on June 7 for Live Nation’s three-day Governors […]