Festivals & Fan Cons

Citi on April 18 rewarded members of its ThankYou rewards card program with a VIP experience at the inaugural Global Citizen 2015 Earth Day festival, held on the National Mall in Washington, D.C. The event included performances by artists such as No Doubt, Usher and Train, and speeches by dignitaries and corporate innovators. The mission […]

Move over, Grumpy Cat. The world’s “original celebrity cat,” 9Lives cat food brand’s Morris the Cat, was recently rebooted at the South by Southwest music, film and interactive festival this March, where he served as a feline tech correspondent. For the beloved orange tabby, who starred in more than 50 TV commercials in the ’70s and […]

To strengthen its sponsorship of collegiate sports, LG returned to the NCAA Final Four Fan Fest April 3-6 at the Indiana Convention Center in Indianapolis, IN, with a brand new footprint. Different from previous years’ experiences surrounding LG House, and products displayed in a home environment, the new 4,500-square-foot LG Training Facility was designed like […]

With its new Activite Pop activity tracking device slated to launch in late March at Best Buy and online, Withings took a three-pronged experiential approach to connecting with digitally savvy attendees at SXSWi. From street teams, to dance classes to a “silent disco” at Mashable House, the brand integrated itself into the informal, party atmosphere […]

Tacos, tequila and food porn. Only at South by Southwest could all three be combined aboard a flamboyant three-day bus tour in the name of experiential marketing. And that’s exactly what happened at the interactive portion of this year’s festival, where the Austin-based digital marketing agency Tocquigny (rhymes with bikini) enhanced its popular Taco Tour […]