Festivals & Fan Cons

The second incarnation of Bud Light’s Whatever, USA has wrapped on Catalina Island—and this year’s experience featured a few new tricks, a few new tweaks and metrics that well exceeded last year’s inaugural effort. A year ago Bud Light announced it would turn Colorado’s Crested Butte into the fictitious Whatever, USA for a weekend in […]

New York magazine held the second iteration of its Vulture Festival May 30-31 at New York City’s Milk Studios. Vulture Festival began last year as a way to bring the magazine’s culture and entertainment website, vulture.com, to life. The festival is the latest in the magazine’s portfolio of events, which includes New York Taste, New […]

The ‘X’ in X Games stands for Extreme—and the name is no exaggeration. The fans are as diehard as they come, the courses are state of the art and the event showcases some of the most jaw-dropping athletic stunts known to mankind. And over two scorching days at Austin’s Circuit of the Americas Grand Prix […]

Hilton Worldwide is urging travelers to forget their hectic schedules and make room for playtime with its recently launched Hilton@Play campaign, which leverages a partnership with Live Nation to offer concerts featuring A-list performers for its Hilton HHonors members around the world. The most recent experience on April 22 offered Hilton loyalists in the Lone […]

Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It was, it is, it will be—one for the textbooks. A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of […]