Trade Shows
How to Think Like a Non-endemic Exhibitor: American Express at CES
Activating as a non-endemic brand at a trade show like CES brings with it the added challenge of demonstrating your relevance while rising above the crowded landscape. For the last three years, American Express has broken through by avoiding technology at the annual show for consumer electronics—instead, swooping in to be of service to attendees....
Leaning on the ‘Unexpected,’ American Express Invites a Magician to CES
Event marketers have to strike a balance in embracing the “unexpected.” There has to be relevance. It has to be the best version of what that unexpected idea can be. And it has to be an easy experience for attendees, especially at a show like CES. For the past several years, American Express has checked...
Roundup from CES 2020: Magicians, Potty Prototypes, Booth Builds and VR
The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to...
Inside GitHub Universe’s Secrets to Making Attendees Feel Included
Attendees at GitHub Universe, held Nov. 13-14 at the Palace Fine Arts in San Francisco, could see themselves and celebrate their individuality at every turn of the event. And that was by design. The annual tech show for programmers who use the brand’s hub for code sharing, publishing and networking leaned on the concepts of...