B-to-B Events
Demos, Partners, Content: Inside Mobileye’s Exhibit Strategy at CES and Beyond
Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. White structures served as canvases for bright “Mobileye blue” moving graphics and...
Sundance 2024: How Nine Brands Brought Experiential Marketing to the Mountains
Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street...
Q&A: Inside Google’s New ‘Inclusive Event Design Guide’ for the Industry
Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.
Industry Perspectives: Exhibit Pros Weigh in on CES 2024
From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy and wow factor for the rest of the year and beyond. To walk the floor, feel the pulse of the industry, witness creative courage and get pumped with new ideas. What stood...