B-to-B Events
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B-to-C EventsFord Performance’s High-octane Season Launch Brings Stakeholders to the Speedway
There’s a time and a place for static auto shows, but for its 2025 Season Launch event, Ford Performance went full-throttle on a decidedly experiential strategy to unite stakeholders under one roof.
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B-to-B EventsB-to-B Dream Team 2025: Meet Pedro Chira
How do you create IRL events in a digital industry? That’s the question that keeps things exciting for Pedro Chira, director-global field marketing at Circle, a global financial technology firm in the crypto space
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B-to-B EventsAAD 2025: How a Nostalgic Newsstand and Night Market Gave Neutrogena an Edge with Dermatologists
Science and beauty have always been at the foundation of Neutrogena’s brand, and at this year’s American Academy of Dermatology (AAD) Annual Meeting (the world’s largest event of its kind), the brand blended that heritage with its most recent innovations in a science lab-themed environment. In partnership with AIRE Health, and as part of a […]
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B-to-B EventsField Report: Five Game-Changing Trends from Google Cloud Next 25
A perfect mix of brand and business, Google Cloud’s flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11. The event opened with a keynote where Google Cloud […]
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VideoWatch: Minute Clinic at EMS 2025, featuring the Experiential in Color Mentorship Program
The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural meetup. We caught up with Karlene Palmer-Mcleod, member of the Steering Committee, to discuss connecting BIPOC event professionals with industry leaders.