B-to-B Events
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B-to-C EventsThe Brief: FBI Raids and a 29Rooms Revival
This week’s hot takes on hot topics in experiential marketing cover FBI raids, Corona Island and the resurrection of 29Rooms.
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Trend of the WeekExperiential Marketing Trend of the Week: Turnkey Sustainability
As the event industry embarks on a new season of market volatility, many event marketers are forced to make difficult decisions about what stays and what goes in their event budgets. And what frequently “goes” are the well-intentioned sustainability initiatives that often start strong in the planning or conceptual phase, but lose steam when costs […]
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B-to-B EventsResearch: 14 Datapoints on the State of the B-to-B Events Industry
With Q1 in the rearview mirror, it’s worth examining the state of b-to-b events and where they’re going in the year ahead. So we compiled data from Bizzabo’s 2025 State of Events and Industry Benchmarks, MPI’s Q1 2025 Meetings Outlook Report and Splash’s 2024 Outlook on Events to find out where b-to-b event profs stand […]
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B-to-C EventsAnnouncing the 2025 Ex Awards Finalists
The editors of Event Marketer unveil the finalists of the 2025 Ex Awards, the most prestigious recognition program for the experiential marketing industry.
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Trade ShowsFive Ways Exhibitors Leveled Up Core Booth Engagement at HIMSS25
The 2025 HIMSS Global Conference & Exhibition brought more than 28,000 healthcare and tech leaders from around the world to the Venetian Convention & Expo Center in Las Vegas, March 3-6, to explore the latest in healthcare innovation and the future of digital health. Artificial intelligence was front and center at HIMSS25, with announcements about […]