B-to-B Events

The event industry is going green and whether you like it or not you will have to respond to the push toward more environmentally friendly events. But how does an entrenched industry with such a need for big expenditures of energy and resources reduce its footprint? C’mon you build temporary buildings feed thousands at a time drive giant trucks cross-country. You can do it. We’ll show you how.

This September Oracle threw the greenest OpenWorld in the event’s 12-year history. By taking inspiration from its environmentally committed employees foreign partners and host city of San Francisco Oracle significantly reduced the impact of its 42 000 attendees saving money trees and energy along the way.

Taking The Lead

Brand ambassadors walk countless miles every year but now there are new eco-minded technologies can maximize the value of their activity while at the same time minimize their footprints (carbon that is). Get these on your radar event marketers. Fresh ideas and high-tech energy savers that may someday turn street team energy into sustainable energy.

Walking On Sunshine

Going on the festival circuit or heading out to malls or NASCAR races will certainly get your brand a lot of touches. But in today’s cluttered marketing landscape numbers aren’t the only consideration. To make a lasting impression your brand must make friends with consumers by becoming a name that they recognize and more importantly trust. More and more brands are doing that by tapping into neighborhoods.

With all of the focus that goes into prepping keynote speakers before a conference it can be easy for an event organizer to ignore breakout sessions which—let’s face it—is where attendees really get the goods. But failing to give your breakout sessions the proper care and feeding can ruin the entire event. Sure attendees will get pumped up to hear a well-known high-energy keynoter but it’ll be all for naught if the breakout leaders don’t come through.