B-to-B Events
Building Relationships Via Road Shows
Whether it’s a new product launch a deep dive into something that can’t be fully explored at a larger event or just a chance to let your customers spend some quality time with your offerings and sales staff nothing beats a road show for taking the client relationship to the next level. No matter how...
Being Indoors and Out at CES ’08
Even with all that real estate Intel managed to make everything tie together thematically. Each and every element was cherry-picked and engineered to bring the brand to life and show just “how Intel makes a difference in their daily lives ” says Victor Torregroza events program manager for Intel.
Social Networking Adds Value to Events
When picking and choosing professional events to attend people want to get the most bang for their buck especially since with b-to-b events it’s usually the company’s buck and those aren’t exactly flowing freely nowadays. One way to stir up interest in your event is to give attendees an online sneak peek of what they...