B-to-B Events
Volkswagen Press Reveal Brings Beetle Ad to Life
The April 18 press reveal in New York City for the 2012 Beetle captured the essence of the newly redesigned car via dramatic video projections that brought to life the vehicle’s Super Bowl ad and created an immersive experience for the 260 industry writers and lifestyle media in attendance.
How Microsoft Made Comdex Attendees Happy
When Comdex resurrected itself as a virtual show last November after the live event was dormant for eight years, longtime sponsor and exhibitor Microsoft got back on board, but this time with a soft sell strategy that was less about plugging the company’s products and more about helping Comdex attendees find solutions to their biggest...
Phillips Goes Beyond the Booth
Yes, budgets are ticking back and trade show attendance is up. But we’re hardly where we need to be.
Team Building is Taking Off
Bars Wars? Battle of the Bands? Wha? This is a team-building event? Oh indeed... oh indeed. One of the largest budget increases across the event marketer’s line items? Team training. Across corporate America, events and meetings are investing in team-building activities that disseminate information and/or bring attendees closer together. The goal, of course, is to...