B-to-B Events
EventTech 411: Mobile Apps
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...
Changes in Employment Laws May Affect Your Bottom Line
One of the biggest issues impacting the operational cost structure of the event marketing industry has nothing to do with marketing budgets. Nope. It’s not the fast-paced worlds of social media or technology, either. It’s not even the changing cost of gasoline or the high price of travel. The biggest threat to your event marketing...
Off the Beaten Path: New York City Venues
In the U.S., New York City sees more experiential action than any other market, and globally it’s one of the top choices for