B-to-B Events
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B-to-B EventsB-to-B Dream Team Archive: Eight Insights on Building a Customer-Centric Event
The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 Business event strategies have historically been built around what a brand wants to relay to its audience, but ask any event marketer about b-to-b tactics today, and most of them will tell you the tables have turned. Indeed, a customer-centric approach that […]
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Photo GalleryContent Design: Facebook’s Event Marketing Manager on the Brand’s ‘Boost’ Program
As the world’s third-most visited website, you could say Facebook knows a thing or two about growing a business. And over the last few years, the multi-billion-dollar company has been paying that knowledge forward with a suite of free tools and training events for small and medium businesses (SMBs) called Boost with Facebook. The global […]
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B-to-C EventsFive More Tips on Engaging Millennials from the Millennial Impact Report
The study takes into account 10 years-worth of data by the foundation and research partner Achieve on millennials and their interest in causes
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B-to-C EventsBacardí’s Rum Room at Art Basel: Sampling, Giveaways and a Swizz Beatz Show
The Bacardí Rum Room event series made a pit stop at the Faena Forum on Dec. 5 during Art Basel Miami to introduce its new Premium Rum Portfolio to the art community. Differentiating the experience from the rest of Art Basel, Bacardí focused on educating attendees on the properties of its premium rums, creating a […]
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B-to-C EventsStories of the Year, No. 1: Marketers Take a Deep Dive into Gen Z’s Values
Marketers have had their sights set on engaging millennials for several years, but as Gen Z enters the workforce (and increases its purchasing power), all eyes are now on the younger demographic. Members of this generation grew up eating social media for breakfast. They watch “TV” on YouTube. And when it comes to events, they’re […]