B-to-B Events

In a few short weeks, we’ll be announcing the full program for the Experiential Marketing Summit, our annual conference where event marketers immerse themselves in winning strategies, trends and technologies for their marketing teams. And while experiential has become something of a buzzword over the past few years, in the last two decades, event profs […]

You can expect more progressive event food and beverage menus that reflect sustainability and wellness messaging this year, according to the National Restaurant Association’s “What’s Hot: 2020 Culinary Forecast.” The annual report features survey results from more than 600 American Culinary Federation chefs. The overarching theme this year: New alternatives. Among trends heating up for […]

The 2020 B-to-B Dream Team call for nominations is underway through Jan. 23 B-to-b event marketers have a set number of opportunities annually to make their mark. And with many moving pieces and parties to please across the meetings, conferences and exhibit space, being innovative is often easier said than done. In preparation for our […]

Event marketers have to strike a balance in embracing the “unexpected.” There has to be relevance. It has to be the best version of what that unexpected idea can be. And it has to be an easy experience for attendees, especially at a show like CES. For the past several years, American Express has checked […]

The boldest brand experiences from the world’s biggest tech show Every January, top business professionals from a range of sectors pack their bags and head to CES to uncover what’s new and next in consumer technologies. But for event marketers, the world’s largest tech conference is also a pulse-check on experiential trends, from innovation to […]