Agency Life
Agency HR Update: Training and Office Trends
Once an event professional, always an event professional. While some seasoned members of the event marketing industry left roles in the wake of the pandemic as they faced instability and the unknown, many have returned this year to what they know (well) and love. It’s one of several people and policy insights we picked up...
Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years
From surprising Oprah’s audience with a trip to Australia to launching the Samsung Galaxy Fold at Unpacked, our journey from a two-person event production company to a 100+ person, employee-owned, global experiential agency has been a hell of a ride—one that I’ve had the pleasure (and sometimes pain) of being on for over half of...
May/June: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires Allied Global Marketing has announced the promotion of Melanie Wills to managing director, EMEA. She will be based in London and report to Adam Cunningham, chief strategy officer and Kelly...
Guest Column: The Event Measurement Fundamentals
In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.