Agency Life
March: Event Industry People, Deals, and Moves
Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Acquisitions OBE Worldwide (parent of On Board Experiential) has acquired a majority stake in London-based agency Playmaker Experiential, led by managing partners Ian Hayne and James Hogben. With the deal, OBE expands the...
Industry Perspectives: Meet XARA, the AI Intern at Jack Morton
They can’t fetch a coffee order, but they can probably whip up a recipe that’ll change your ordering habits forever… in seconds. Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA,...
Event Ops, Part 1: Insights, Ideas & Tips from the Event Industry Frontlines
From the editors at Event Marketer comes Event Ops, a series of live conversations about event execution, operations and production with the agency ops stars who make so much of the magic happen. Live on LinkedIn February 29, 2-2:30pm ET with Sparks’ Bill Cembor and Mosaic North America’s Greg Wamsley.
Eight Fast Facts from the Pinterest Predicts Agency Insights Guide
Brands not only have to maintain relevance, they need to stay ahead of the next big thing—a task they often charge their agencies with. It can be a daunting effort, but a new Pinterest Predicts Agency Insights Guide released last month in the U.S., UK and Canada was developed to lighten the load.