Whirlpool Cleans up with Customized B-to-B Content

Whirlpool Cleans up with Customized B-to-B Content - Event Marketer

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Whirlpool Cleans up with Customized B-to-B Content

Case Study Details

Brand: WHIRLPOOL

Agency: VOK DAMS

Awards: EX AWARDS — BEST PRODUCTION OF AN EVENT (B-TO-B)

Year: 2005

A 360-degree rotating auditorium designed to replicate a washing machine drum was the centerpiece of Whirlpool’s event on the French Riviera, aimed at impressing dealers, trade partners and the media. The…

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