Tic Tac Attracts Millennials with Sweet Customization

Tic Tac Attracts Millennials with Sweet Customization - Event Marketer

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Tic Tac Attracts Millennials with Sweet Customization

Case Study Details

Brand: FERRERO

Agency: LEGACY MARKETING PARTNERS MOZEUS

Awards: EVENT TECHNOLOGY AWARDS — BEST AUDIENCE INTERACTION

Year: 2014

A native app, RFID technology and a campaign microsite helped Ferrero’s Tic Tac brand reach millennials and tap into the customization that younger consumers enjoy. Attendees at the month-long My Pack…

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