Social Gameplan Helps EA in the Battle for Gaming Fans

Social Gameplan Helps EA in the Battle for Gaming Fans - Event Marketer

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Social Gameplan Helps EA in the Battle for Gaming Fans

Case Study Details

Brand: ELECTRONIC ARTS (EA)

Agency: AYZENBERG

Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)

Year: 2013

A robust, active social community is key to growing any brand, a fact not lost on Electronic Arts when it came time to launch its Battlefield 4 video game. After all, social interaction drives real brand…

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