Samsung Displays Consumer Photos on Digital Billboard

Samsung Displays Consumer Photos on Digital Billboard - Event Marketer

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Samsung Displays Consumer Photos on Digital Billboard

Case Study Details

Brand: SAMSUNG

Agency: CHEIL USA

Awards: EX AWARDS — BEST SINGLE-MARKET EVENT (CONSUMER)

Year: 2009

Samsung activated its Share Hope campaign in New York City’s Times Square last Christmas to create brand awareness during the bustling holiday season. From Dec. 26 through midnight on Dec. 31, Samsung…

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