Case Study Archive - Page 94 of 332 - Event Marketer
Humira Highlights the Patient Journey With Live Art
Using technology, live art and a tactile engagement, pharmaceutical brand Humira at the EULAR Show (Annual European Congress of Rheumatology) delivered patient-focused content in different learning styles. It began with the 16-foot by 16-foot Living Wall covered with plum colored calla lilies—one for every 100 of the 980,000 patients currently using the drug. In a...
GoPro Establishes Itself as a Lifestyle Brand at CES
GoPro is best known for its wearable and mountable camera devices that have transformed the way we view and record action sports. But the brand doesn’t just make video cameras anymore; it makes cameras, spherical/virtual reality solutions and drones. It sells its own software, and serves up channels of branded content, making it a lifestyle...
Festivalgoers Take a Ride on Hostess’ Twinkie Bull
Hostess produced its largest-ever consumer-based activation last spring with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its Outdoor Stage sponsorship by unleashing the Twinkie Bull. That’s right, the Twinkie Bull—a six-foot-long mechanical bull...
Pepsi’s Fan Deck Scores With Super 50 Bowl Attendees
When you’re a primary sponsor of the Super Bowl, you go big or go home. So for Super Bowl 50, Pepsi pulled out all the stops to deliver a one-of-a-kind spectator environment at Levi’s Stadium by revamping its Fan Deck, ultimately creating an atmosphere that celebrated the history of football, the 49ers and the spirit...