Archives: Case Study

IBM is a company that knows how to make an entrance. The tech giant proved as much at its premiere cloud and mobile conference, InterConnect, with a larger-than-life entryway that fully immersed 23,000 attendees in the narrative of its cognitive business platform. The experience was designed to attract attendees to the conference’s Solution EXPO, and […]

Optimum Nutrition took an organic approach to its 20-foot by 80-foot booth at Arnold Sports Festival by focusing on the human body. The company used the human body’s muscle fiber for inspiration, which tied nicely into its products that focus on the development and enhancement of muscle. This was physically translated into the wave fabric […]

Sometimes products meant for the home are best demonstrated in the home. Through its 3,000-square-foot booth, home automation systems brand Control4 created mock installations for hands-on interactions within a modern home design. Walking up to the front of the booth, visitors saw a two-story structure, with staircases on each side; flat plane roof panels, stone […]

Faraday Future is a start-up technology company focused on developing the next generation of hyper-connected electric vehicles. Joining the ranks of automakers thinking more like technology companies rather than car brands, Faraday Future shared its story publicly for the first time and revealed its concept car at CES 2016 in an environment that juxtaposed organic […]

At a gaming expo like E3, fans can expect game play. As well as long lines. But 2K took an analogue experiential approach, immersing fans in the game with a live set. The brand devoted half of its 120-foot by 100-foot double deck exhibit to the launch of MAFIA III, a game that takes place […]