Archives: Case Study

In 2016, Gatorade expanded its product line with Gx, an ecosystem of science-backed products designed to change how athletes “fuel” through biometrics and alternative food forms. What better event to activate this sports “fuel” (versus sports “drink”) messaging than at the innovation-driven SXSW festival in Austin. The Gatorade Fuel Lab was an experience that drove […]

As the official broadcaster of Super Bowl 50, CBS wanted to create a memorable weekend of hospitality experiences that would impress key clients and drive business. The network’s two-day event at San Francisco’s 50,000-square-foot Pier 48 delivered against all objectives, while treating the same 1,200 guests to two distinctly different experiences. Friday night’s event offered […]

Trade show exhibitors often bury their meeting rooms at the back of the booth. This program shows what can happen when the meeting rooms become the center of the action. #TwitterCity was a small-scale cityscape built inside an 18,000-square-foot ballroom at the Cosmopolitan Hotel where each of the 12 meeting spaces were “buildings” where Twitter’s […]

To the casual observer, Google’s I/O developer conference might have looked more like Burning Man than a business event. And that was by design. In an effort to invigorate the eight-year-old conference and engage the developer community in a less traditional but more meaningful way, Google moved I/O from the confines of the Moscone Center […]

Jim Beam invited millennial males to “Take a Ride on the Sinister Side” in 2015 with a program that broke the mold of traditional sampling campaigns. With the launch of the first-ever 4D tasting experience, the brand took consumers on a virtual reality thrill ride that brought whiskey education to new heights. The experience not […]