Case Study Archive - Page 87 of 332 - Event Marketer
Ivanhoe’s Mirage Installation Blends Art and Tech
Shopping malls are a dime a dozen these days. You browse, you buy and you leave the experience unchanged and generally unimpressed. But Metropolis at Metrotown, British Columbia’s largest mall, wasn’t willing to become another run-of-the-mill shopping destination. Instead, the mall dreamed up Mirage, a 360-degree audiovisual installation that mesmerized audiences by blurring the lines...
The Ritz Elevates Hospitality with The Butler Button
When it comes to upscale lodging, it doesn’t get much better than the Ritz-Carlton. The luxury hotel company’s legendary service and chic accommodations are world-renowned. So when a residential Ritz building hit the market, the brand’s amenities had to be on par with the high-end clientele it attracts. Enter: The Butler Button, an interactive touch...
Samsung Makes VR More Approachable With Hole 360
Samsung got into the swing of its three-year partnership with the PGA thanks to Hole 360, an interactive virtual reality experience being hailed as a game-changer in golf training. To make it happen, the brand needed to showcase its technology’s ability to enhance consumers’ lives without intimidating them. The solution was something all golf enthusiasts...
MasterCard Promotes Equality With ‘Restroom for All’
“There are some things money can’t buy,” according to the MasterCard slogan, and that includes equality for all. The sentiment is a core part of its ethos, prompting the brand to take on one of the year’s biggest hot-button issues: gender equality. With the passing of the gender-neutral bathroom bills in some states and its...