Archives: Case Study

Lufthansa Airlines touched down in San Jose’s Silicon Valley district with a triple-threat activation strategy that helped bridge two cultures while promoting its new non-stop service between San Jose and Frankfurt, Germany. The brand’s #MoreConnected experience featured virtual reality, live streaming and a touch screen game to help engage its tech-savvy target. More than 11 […]

McDonald’s redefined “drive thru” over the summer with a high-octane racing experience that helped the brand capitalize on its NASCAR presence and connect with the property’s biggest fans. Leveraging the HTC Vive virtual reality system, the fast food behemoth’s Pit Crew Experience popped up at 10 race locations throughout the NASCAR Sprint Cup series. Armed […]

Serving as title sponsor of the Super Bowl’s free fan village is a tall order in and of itself, but when Verizon took on the role for Super Bowl 50, the stakes were higher than usual. The celebratory event was bigger and bolder than ever before, and brands followed suit, turning San Francisco into an […]

The Copa America Centenario Official Draw took place in the United States for the first time in 2016, so the stakes were high for Major League Soccer (MLS) when it came to producing an event worthy of a global audience’s attention. The historic affair had to appeal to loyal soccer fans while enticing U.S. viewers […]

More than 50,000 AdvoCare distributors saw the light at the bi-annual AdvoCare National Success School event, which this summer featured myriad LED screens, 700 moving lights throughout the stands and stages and a massive LED chandelier. Visually appealing environment? Check. The Success School took place at AT&T Stadium, home of the Dallas Cowboys, where pro-fitness […]