Archives: Case Study

Cisco Live used social media to create a truly “attendee-aware” event that recognized attendee contributions to the conversation and forged an ongoing connection with the Cisco brand. Prior to the event, user-generated content on Twitter and a Facebook caption contest built awareness and generated interest and excitement. On-site, a social media command center monitored engagement […]

Brands are increasingly expected to have an authentic conversation with their customers. Ford Social Square, a crowdsourced news magazine show, revved up conversation at auto shows with Gen Y and Gen Z car buyers of the future and encouraged on-stand and online conversation with the brand. Ford Social Square was presented by social media celebrities […]

Realizing that quality brand engagements are more important than mass sampling, Coca-Cola took a targeted, data-driven approach for a rebranding activation that helped Australians ages 25 to 35 fall in love again with the product, not the brand, and delivered an icy cold Coke in the moment. The campaign kicked off on Australia’s biggest national […]

DELQA was an interactive installation that provided Microsoft the chance to improve its brand perception among cultural influencers and creators, specifically in the music and technology community. It achieved that by allowing the audience to physically go inside a song created by music producer and artist Matthew Dear, and created a dynamic and immersive environment […]

Mars kicked off a multi-media campaign celebrating the 75th anniversary of its M&M’s candies with an experience centered on its most beloved asset—the spokescandies. The idea? For 75 years, people have been bringing M&M’s home, but for the first time ever, the M&M’s invited people into their homes, an activation centered on life-sized apartments for […]