Case Study Archive - Page 86 of 332 - Event Marketer
Lufthansa Launch Event Lures Techy-Savvy Consumers
Lufthansa Airlines touched down in San Jose’s Silicon Valley district with a triple-threat activation strategy that helped bridge two cultures while promoting its new non-stop service between San Jose and Frankfurt, Germany. The brand’s #MoreConnected experience featured virtual reality, live streaming and a touch screen game to help engage its tech-savvy target. More than 11...
McDonald’s Turns NASCAR Fans into a Pit Crew with VR
McDonald’s redefined “drive thru” over the summer with a high-octane racing experience that helped the brand capitalize on its NASCAR presence and connect with the property’s biggest fans. Leveraging the HTC Vive virtual reality system, the fast food behemoth’s Pit Crew Experience popped up at 10 race locations throughout the NASCAR Sprint Cup series. Armed...
Verizon Tackles a Motion-Tracking Engagement
Serving as title sponsor of the Super Bowl’s free fan village is a tall order in and of itself, but when Verizon took on the role for Super Bowl 50, the stakes were higher than usual. The celebratory event was bigger and bolder than ever before, and brands followed suit, turning San Francisco into an...
MLS Powers the Official Draw Broadcast With LED Tech
The Copa America Centenario Official Draw took place in the United States for the first time in 2016, so the stakes were high for Major League Soccer (MLS) when it came to producing an event worthy of a global audience’s attention. The historic affair had to appeal to loyal soccer fans while enticing U.S. viewers...