Archives: Case Study

When Netflix announced the “Gilmore Girls: A Year in the Life” reboot nearly 10 years after the original “Gilmore Girls” series had concluded, super fans were chomping at the bit. To amplify that energy for the premiere, Netflix decided to recreate “Luke’s Diner,” the fictional hangout in the series, and then scale the pop-up strategy […]

State Farm’s new brand promise “Here to help life go right” offers a solution for life’s challenges, from insurance and loans to financial planning and small business. Last summer, State Farm helped life go right for millennials, an important target for the brand, by tapping into their passion for music festivals. State Farm’s rustic-looking #HereToHelp […]

To spark consumer interest and give fans an up-close and interactive look at “Man in the High Castle” and “Thunderbirds Are Go,” Amazon created Amazon Village, a large-scale immersive activation to drive tune-in through its Amazon Prime streaming service at San Diego Comic-Con. A multisensory 4D Mitch VR activation shot on the set of “Man […]

Hershey’s Take5 Swag Exchange at SXSW was built on one well-known insight: you can never have too much swag… until you do. To engage festivalgoers, who are often inundated with the Koozies, pens, backpacks and chargers that are handed out over the course of the festival, Hershey created an innovative experiential sampling initiative that gave […]

Gatorade took a big swig of consumer data at the National Athletic Trainers’ Association’s AT Expo this year with an RFID-powered attendee journey that offered personalized experiences and generated a rich stream of behavioral and product preference information. Positioning its products as “sports fuel” for the 24/7 athlete, the brand needed to establish itself as […]