Case Study Archive - Page 77 of 332 - Event Marketer
Huber ‘Proves’ its Worth an Interactive Mobile Tour
Building professionals are a discerning breed, often demanding proof that a tool or product will perform as advertised before implementing it on job sites. So, to showcase the superiority of its products and provide essential education to builders, lumberyard dealers, architects and general contractors, Huber Engineered Woods rebooted its Prove It Tour in 2016, bringing...
Cricket Turns its Mobile Units Into Stores on Wheels
In an industry that thrives on creating disruptive experiences, Cricket Wireless offered a textbook example through its Smile Trucks campaign. With its sights set on upsetting the competition while driving consumer consideration and, ultimately, sales, the brand leveraged a fleet of “Smile Trucks” (drawing from its “Something to Smile About” slogan) that made stops in...
Bosch Tour Hammers Home Job Site Safety
“Bad workers always blame their tools,” as the saying goes, and with that pain point in mind, Bosch revamped its mobile Power Tour in 2016 in an effort to increase both sales of its products and overall job site safety. Taking a tailored approach, the brand traveled to key construction sites across the U.S. and...
U.S. Olympic Committee Targets Next-Generation Fans
It’s easy to capture the essence of Olympic sports, but the United States Olympic Committee (USOC) for its 15-month, multi-market Road to Rio tour captured the spirit of both Brazil and of Olympic sports, through in-person and online experiences. With a target audience of families and kids, the USOC’s tour helped engage a new generation...