Case Study Archive - Page 61 of 332 - Event Marketer
Kia’s Stunt Brings the Fashion Runway to the Raceway
To attract cutting-edge consumers and create buzz around its 2018 Stinger sports sedan, Kia staged a full-on drag race stunt at the most unlikely of settings: New York Fashion Week. Six celebrities, including model Joan Smalls, YouTube star Cameron Dallas and former baseball MVP Alex Rodriguez, duked it out (safely) on the track to see...
KIND Touts Healthy Snacking with a Sugar Installation
Children in the U.S. collectively consume 45,486 pounds of sugar every five minutes. Shocking, right? But when you see those numbers actually visualized, it really brings the statistic home. That was the idea behind KIND Snacks’ stunt in Times Square—the mother of all foot-traffic sites—where the brand built an oversized mound containing 4,549 bags of...
WestJet Turns its Runway into a Gamified Light Show
Facing intense competition from other airlines, WestJet was determined to establish itself as Canada’s premiere airline for flights to Las Vegas. With just a 20-second window to surprise and delight the passengers aboard a chosen flight from Toronto to Vegas, WestJet built and illuminated a mammoth-sized prize wheel on the ground, modeled after roulette, that...
Google’s Laundromat Pop-up Lets Gamers ‘Play to Pay’
Smart marketers know how to align what they’re selling with what consumers are needing—in exactly the right moment. Case in point: Google Play’s pop-up experience in Manhattan’s East Village, an activation that expertly transformed one of the most utterly mundane yet essential settings imaginable—a laundromat—into a play space designed just for millennials looking to kill...