Case Study Archive - Page 50 of 332 - Event Marketer
Frontier Developments brings Jurassic World to life for its new game
THE SETUP: To celebrate the release of its new game Jurassic World Evolution, British game developer Frontier Developments created a rather unconventional trade show booth at E3 2018 in Los Angeles. The game allows fans to construct and run their own Jurassic Park. But rather than merely setting up game consoles for attendees, the company...
Hilton wows the attendees with their stage visuals
WHY THE JUDGES LOVE IT: This one was a show-stopper. The conference’s super-wide screen spanned 460 feet and featured 2,050 panoramic LED panels, curved elements to enhance the dimension and motion of the design, and an LED band overhead that ran the width of room. The screen configuration allowed for two days of speaker walk-on...
Walmart welcomes the new generation of Walmart workers and tech
WHY THE JUDGES LOVE IT: An audience of 14,000 people from 29 countries attending Walmart’s annual meeting received a special visit from company founder Sam Walton—in the form of a hologram. Projected by two 30K laser projectors and reflected against Holo-Gauze fabric, the 3D animation of Walton was able to “meet” the next generation of...
Intel makes it known of their role in the tech world
THE SETUP: To demonstrate Intel’s role in developing smart, data-powered experiences and technologies like autonomous driving and artificial intelligence, the brand staged a massive keynote at CES 2018 in Las Vegas featuring immersive demonstrations leveraging Intel technology—including the first U.S. flight of an Intel-powered flying car, the Volocopter. The event kicked off with a live...