Case Study Archive - Page 326 of 332 - Event Marketer
Attendees Digitally Schmooze Before Microsoft Forum
The Worldwide Partner Conference (WPC) is the premier, annual event for Microsoft’s Partner Network. Through keynote addresses, sessions and networking events, partners have the opportunity to hear Microsoft’s vision for the year, learn industry trends and best practices, meet with Microsoft representatives and—hopefully—form profitable connections with one another. The goal for this year was to...
Harley-Davidson Ditches the Stone Age for an App
We all say paper registration forms belong in the Stone Age, and in truth, they do. But that doesn’t mean digital registration processes are more efficient, from a user standpoint at least. Not everybody is familiar with a tablet, or can type on one with reasonable ease. And then there’s that pesky issue of Internet...
Microsoft Gets Bloggers Talking at Nightlife Events
It takes a lot more than a free sample to make an impact with the movers and shakers in the blogosphere. Microsoft’s Windows Phone set out to boost perception and adoption among bloggers and key consumers with a hands-on trial experience called the Windows Phone Night Market. For two nights in each of five cities,...
Adult Swim Masters Data Tracking with a Fun House
What looked on the outside like a very silly romp through a fun house was in fact a sophisticated data tracking and social media tracking machine. Welcome to Adult Swim’s quirky Fun House and Meatwad Dome at San Diego Comic-Con. The cable network kept track of attendance using a reservation system with a digital time...