Archives: Case Study

To celebrate the release of its Nikon 1 compact camera, Nikon gave media and sales reps a challenge: Capture the most emotional moments of an exciting event. But there was also a unique hook—participants wouldn’t find out what they would be photographing until the day of the event. The element of surprise would, in part, […]

Who is the chosen one? To answer that question, Nike launched the global online web reality competition series “The Chosen,” and hit the road with the Chosen Tour, a series of hyper-local skating and surfing events. Amateur extreme athletes could enter for a chance to appear on the series by submitting videos of themselves shredding […]

One afternoon each year, on Worldwide Day of Play, Nickelodeon and its sister networks go dark, turning off programming to demonstrate the importance of addressing childhood obesity. When the network decided to turn the event into its biggest-ever celebration of active play, it partnered with the President’s Council on Physical Fitness and committed its resources […]

To excite New Yorkers about the opening of its first New Balance Experience store in North America, New Balance developed a four-week campaign centered on a proprietary mobile game called Urban Dash. The brand challenged runners to race for the chance to win shoes and gift cards. Available from the Apple app store and the […]

To build buzz and awareness around its Cups single-serve ice cream treats, Nestlé’s Skinny Cow brand rolled out an event initiative under the Perfect Cup banner. Playing off the name of the product, Skinny Cow built a one-of-a-kind event series centered around helping women find the perfect cup of ice cream and their perfect bra […]