Case Study Archive - Page 328 of 332 - Event Marketer
LG Experience at Final Four Fan Fest Nets Big Results
The LG Experience at the NCAA Final Four Bracket Town fan experience was a 5,000-square-foot space spotlighting LG’s new 3D televisions, mobile phones and home appliances. LG handed visitors a barcoded, scannable Fan Pass that they could use to “swipe in” at the various areas of the exhibit. The more swipes they logged, the better...
Everyday People Drive Levi’s Brand Advocacy Program
When Levi’s was looking to connect with millennial women, it selected up-and-comers in the fields of fashion, music, art and social change to form a community of like-minded women across the globe. The Shape What’s To Come campaign involved 50 women from the U.S., U.K. and Japan who kept journals about how they are shaping...
Kyocera Uses Motion Capture to Prove its Tech Savvy
As a partner in the Virgin Mobile FreeFest, Kyocera wanted to activate its sponsorship in a way that demonstrated its commitment to cutting-edge technology, celebrated its Japanese heritage and created festival-wide buzz. The solution was the Echo Temple, an interactive audio installation where festival attendees became the band. Using state-of-the-art motion tracking technology, the brand...
Kleenex Urges Shoppers to Send the Gift of Tissues
To take market share away from its competition while providing a strong brand experience for women ages 25- to 54- years old, Kleenex introduced the Softness Worth Sharing 2.0 campaign. The program came to life across several channels, including TV, online and at retail events. The online component let consumers send a “share pack” of...