Archives: Case Study

Hewlett-Packard research showed that its employees who discussed job performance and career goals with their managers had overall higher engagement scores than those who didn’t. So the company created the Global Career Development Connection program, bringing 300,000 employees, managers, business groups and job functions together at one time in an always-on virtual environment designed to […]

With their focus on music and high-quality sound, HP’s Beats Edition laptops were targeted at the youth market. To reach those consumers, HP summer rolled out a buzz-building initiative called HP Jam Sessions. The activations, which were part of a seven-week media campaign that visited six locations and four cities, including Lennox Square Mall in […]

Hospira marketers know the days of merely waiting for prospects to show up at the trade show booth are over, and as a result they’ve mastered the art of the pre-show warm-up. The company put it into action at the industry’s biggest trade show, ASHP. Broadly speaking, Hospira’s strategy was to increase leads and engagement […]

W When Hitachi Global Storage Technologies was launching its G-Technology brand in the U.S. and Europe, the brand wanted to make Facebook growth a significant source of attention and awareness while launching the product line to two consumer groups—creative professionals and tech enthusiasts. To accomplish that, the brand created Tight Space, a series of live […]

As most iconic brands do, Harley-Davidson had reached a point where it needed to reconnect with young buyers and generate new leads. Marketers knew the brand’s retro rebel image was an asset, but one that needed some modern spin in order to be relevant to the new target. So it created the Harley-Davidson Boot Camps, […]